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Search Engine Optimization (SEO) consists of the set of application used for optimizing a website for increased visibility and relevancy in search engine rankings. The basic principles of SEO are not only easy and clear to understand, but they are also essential for building a successful web presence for your business or organization. If SEO is done early and done well, it can be the most time and cost efficient stage of building your website. The main purpose of Search Engine Optimization (SEO) is to make people make sure that the websites are appealing to the search engines. Even though techniques can be different depending on your organization, the main idea is to make sure the basic white hat tactics are followed on a regular basis.

The main aim of SEO is when people search for information online in the search engines, they go about it by typing in what we’re looking for into the search box. In order for your site to become accessible when people search for information, the search engines need to determine that the site is valuable so that when people search online they can find your site. Essentially, this is the most important reason behind the existence of SEO. Most essential to appraise in SEO is that search engine results must be viewed as a competition. Different from a certification, in which anyone who presents with a passing grade becomes certified, the only way to get a top search engine result is to knock off every other competitor for that term. This is not an easy job.

Every website need a properly optimized website stands a chance to obtain, and then capture, a top search engine results page (SERP) result when users search for keywords that describe the products, information on your website, or services. Even the top placement if website needs continually monitored and re-optimized, as placement at the top of the SERPs for popular phrases is extremely competitive.

Hence, Search Engine Optimization is the process by which people take to make sure that the websites are appealing to the search engines. It also includes finding out just how people are coming to your website; what questions they ask, what terms they use etc. The final target of SEO is to get better the site’s availability so that you can bring the right individuals in from the search engines.


    SEO, or search engine optimization, is the process of optimizing a website or online content to improve its ranking and visibility on search engines such as Google. SEO training can be a valuable investment in your career as a marketer or business owner.

    • SEO involves optimizing your website and content for both search engines and users.
    • SEO is a cost-effective way to market your business online. 
    • By learning SEO techniques, you can optimize your website or online content to rank higher in search engine results pages (SERPs), which can lead to increased visibility and traffic to your site.
    • SEO is not a one-time fix but rather a continuous process. By learning SEO techniques and implementing them over time, you can enjoy long-term benefits such as higher search engine rankings and increased traffic.
    • SEO is a highly sought-after skill in the digital marketing industry. By learning SEO, you can enhance your job prospects and open up opportunities for career advancement.

Course overview

After facebook marketing Search Engine Optimization(SEO) is one of the faster growing disciplines in Nepal. SEO training in Nepal helps you to raise your value in marketplace where every organization desires to hire you as an SEO specialist. After gaining the practical as well as theoretical knowledge and skills from the training you can design to help master the kills to manage your website and rank it enough on major search engine like Yahoo, Google, Bing and many more.

Career Opportunities

If you are dreaming about to works as A SEO Analyst, SEO executive, SEO Manager in reputed company then we are here to training you and make your dream came true. The training is going to be game changer as we train you to perform in excellent manner in any crisis or problem which can be occur in near future too.  

Search Engine Optimization training in Nepal address the constant rapid development in the field of Information Technology, with the increasing in business and related competition the world find out there greatest career opportunities in Digital Marketing which is the part of SEO. Career in SEO has been develop in short period of time in huge ration where most of the small as well as large organization desires to hire SEO Analyst, SEO executive, SEO Manager in order to raise their web site rank.

Advantages you gain after SEO Training:

  • You can build your own website without coding
  • Uplift the position of your business and make maximum profit with minimum expenditure.
  • You can also start you own affiliate marketing business after the training.
  • You can develop skill to drive organic traffic through search engine.
  • You have chance to achieve your dream job in reputed company.
  • The training provides you to opportunities to think in proactive manner and provides you to platform to merge creativity with technology you use.
  • As SEO is continuous learning process many new ideas and innovations are add up in this field you get chance to get every updated information once you get involved in this field actively.

Hence, SEO is low cost marketing tool which helps you to grow your business in budget friendly as well as in effective manner so the training provides you numerous benefits. So, hurry-up to join SEO training in Nepal.

Teaching Methodology

  • Handful of assignments, tutorials and lab test of each chapter.
  • Periodic feedback from Trainer and Trainee and do the required changes as per necessity.
  • Each trainee need to develop demo application on their own, taking assistance form trainer when ever required. 


  • Good command in english language
  • Good knowledge of Computer, Softwares, Social Platform like Facebook, Instagram, LinkedIn etc. 
  • Understanding of Softwares and Software installation. 

Course content

courses | 2 Months

SEO Life Cycle

  • Offline/off page Optimization
  • Online/on page Optimization
  • Position Monitoring

Off page Optimization (Search Engine Marketing)

  • History of search engines
  • Social Bookmarking
  • Classified postings
  • Article postings
  • Email Marketing
  • Free Press releases
  • Traffic Sources Reports
  • Trade lead posting
  • Rss Feed Marketing
  • Introduction to Offsite Optimization
  • Social media Optimization
  • Hosting of Google sitemap
  • Submission to search engines
  • Linking Building Methodology
  • Types of Linking Methods
  • Search engines vs. Directories.
  • Blog Creation & Blog commenting
  • Creation of forums, participating in forums
  • Participating in groups & Creation of new groups
  • Keyword analysis, website analysis, Competitors Research and Analysis
  • Link building Concepts, One way linking / two way link building advantages

On page Optimization

  • How to Choose Domains.
  • Seo lead qualifying and closing strategies
  • Keyword Placement.
  • Pre Optimization Report
  • Key word research
  • Competitors’ website analysis
  • Rewriting robot friendly text
  • Header Tags Optimization
  • Title Tag Optimization
  • Meta Tag Optimization
  • SEO Content Writing
  • Image Tag Optimization
  • Key words Optimization
  • Anchor Links Optimization
  • URL Selection
  • Seo Website Architecture Planning
  • Alt Tag Optimization
  • Website structure Optimization
  • Body text and content Optimization
  • Sitemap for link Optimization
  • XML Sitemap Creation
  • Rss Feed Creations
  • HTML coding optimization for seo standards
  • How to do Effective Website design for search engine optimization
  • Identification of unique visitors and return visits to websites.
  • How to write SEO friendly Content, content research and content Re-writing

Position Monitoring

  • Monitoring website ranking with different keywords
  • Difference between White Hat SEO and Black Hat SEO.
  • How to do Seo for Static Websites and Dynamic websites.
  • Constant research of updated technology for better positioning
  • Anatomy of Google, yahoo, msn and major search engines
  • Renewal of expiry trade leads and posting new trade leads
  • Research on current popular directories and site submission
  • Changing methodology with change in search engine algorithm

Social Media Optimization
  • Social Networking Sites. (Twitter, Linkdin, Facebook etc)
  • Social Bookmaking Sites. (Stumbleupon, delicious, reddit etc)
Pay Per Click (PPC)

  • Affiliate Marketing.
  • Google Adsense.
  • Google Adwords
  • PPC or Pay per Click Campaign Management.

SEO Tools

  • Alexa ranking Tool
  • Page rank Tool
  • Seo Tools and Usages.
  • Google Analytics Tool
  • Google Webmaster Tool
  • Keyword Research Tools
  • Competitive Analysis Tools
  • Website Traffic Analysis Tools
  • Website Quality Analysis Tools
  • Robo forms

Project Work

  • Project Work 
  • Project Evaluation and Feedback.
  • Deploying Project

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