Introduction
Digital marketing is the term that is used for the targeted, measurable, and interactive marketing of products or services using digital technology to reach the user. You don’t have to go through door to door to promote your product, just sit in front of computer and start promoting your product. Basically it’s a collective term which is used when marketing meets internet and other form of new internet media.
Digital marketing includes:
Social Media Marketing: Social Media Marketing allows two-way communication between companies and customer’s. User can inquiry about the product and companies can brief about the product, and user can order by a single click.
Search Engine Optimization: Search Engine Optimization (SEO) is the technique of optimizing content of your website in order to get higher position in search engine result page. Number of tips and technique are applied to optimize a single page of your website to get better position.
Search Engine Marketing: This is little bit similar to SEO, but SEM include paid online advertising models such as CPC: cost per click. Learning SEO is always a better option for companies if search engine automatically gives you better ranking then why should you pay for it.
Why Digital Marketing Training?
Company without a digital strategy don’t have clear path to their success. They should analyze the digital appearance of their customers in order to get more profit. Let’s assume, you have a produce called “Easy kitchen cutter” a fantastic kitchen tool that everyone will surely buy it. But if you don’t promote it on digital platform you won’t get enough profit.
This is an internet era, if a company doesn’t have good digital presence I bet they won’t get new happy customers. Building a new business is not a big deal, but to run it smoothly and to get more profit it is necessary to build a strong social profile, search engine presence.
Digital marketing is easy because you can target your customer directly by their personal detail Like: Gender, Age, interest, Location. Which increases probability of selling product. Small company have little revenue and even capital, this is where digital marketing is more beneficial. If the idea is great, small investment can earn more money than expected.
Digital Marketing Career Opportunity In Nepal
Analyzing current trends, it can be said that future billionaire is on this field. Building career by this technique have plenty of option. This skill can be sold in global market. Many IT companies are hiring digital marketing expert nowadays. Even you work as freelancer for different company. Just enroll now to get more knowledge about this. Once you come to this field I promise you will love it. The average Salary of digital marketing manager around the globe is shown in table below.
Duration
2 Months
