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Digital Marketing Training in Nepal
  • Schedule Black Duration 2 Months

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Introduction

TechAxis  Digital Marketing Training Course in Nepal, is designed to equip you with the essential knowledge and practical skills you need to thrive in today's dynamic digital landscape. Whether you're a complete beginner or looking to refine your existing expertise or an entrepreneur seeking a digital growth strategy, our course equips you with the essential knowledge and practical skills to succeed.

Digital Marketing refers to the promotion of products or services through various digital channels, such as search engines, social media platforms, email, and mobile applications. It involves creating engaging content, optimising websites for search engines, building online communities, and utilising data analytics to understand and reach target audiences. Unlike traditional marketing, digital marketing offers precise targeting, real-time measurement, and cost-effective ways for businesses to connect with consumers in the digital age.

Core Components of Digital Marketing

Digital Marketing encompasses a variety of strategies to promote products or services online. Here is the breakdown of the core components of Digital Marketing.

  • Social Media Marketing (SMM): Social Media Marketing is a Digital Marketing strategy that makes use of social media platforms to increase brand exposure, interact with consumers, and boost sales. Businesses can build relationships with their target audience, boost website traffic, and produce leads by producing and disseminating pertinent content. SMM facilitates real-time communication, which helps businesses to hear what customers have to say, respond quickly to issues, and foster trust.
  • Search Engine Optimization (SEO): The technique of increasing a website's visibility and ranking organically in search engine results is known as Search Engine Optimization or SEO. This entails optimizing the technological, structural, and content elements of websites to conform to search engine rules and algorithms. Businesses may boost user experience, build brand authority, and increase organic traffic by putting SEO methods into practice.
  • Search Engine Marketing (SEM): A paid advertising technique called Search Engine Marketing (SEM) involves boosting websites by making them more visible in search engine results pages (SERPs). This is accomplished by using paid advertising strategies like pay-per-click (PPC), in which marketers place bids on industry-relevant keywords. SEM enables companies to efficiently assess return on investment and swiftly reach a focused audience. It provides instant visibility, which is a compliment to SEO efforts, which concentrate on organic growth over time.


Why Digital Marketing Course?

The best way to succeed in the modern digital world is to get detailed training in Digital Marketing. It enables you to build relationships with a larger audience, create a strong online presence, and promote business growth. Whether your objective is to launch a startup, advance in your profession, or simply learn more about the internet world, becoming an expert in digital marketing is essential. This is your chance to make a difference and realise your greatest potential by enrolling in this Digital Marketing Course.

  • Digital Marketing Specialists are in high demand and make good money.
  • Gaining more expertise in Digital Marketing could help your company debut successfully.
  • Learning about Digital Marketing will help you boost your problem-solving and strategic thinking abilities.
  • Learning Digital Marketing will help you find out how to reach millions of people by using an appropriate digital approach.
  • Digital Marketing offers alternatives for freelance work and remote employment.

    Benefits of Digital Marketing Course with TechAxis

    TechAxis stands out as the Best Digital Marketing Training Institute in Nepal, offering comprehensive Digital Marketing Training that empowers individuals and businesses to thrive in the digital age. Our expert-led curriculum covers a wide range of essential Digital Marketing skills, from SEO and Social Media Marketing to Content Creation and Analytics.  By joining TechAxis, you gain access to hands-on learning, industry insights, and a supportive community, propelling your career or business to new heights.

    • Our course curriculum aligned as per the certification with Meta, Google, Mailchimp, SemRush, Ahrefs, and Hubspot.
    • Gain in-depth knowledge of core components of Digital Marketing skills including SEO, Social Media Marketing, Paid Ads, Content Creation, and Analytics.
    • Acquire industry best practices from a leading expert.
    • Gain practical skills through hands-on projects and case studies.
    • Connect with like-minded individuals and professionals to build valuable and relevant industry connections.
    • Be a part of a 90% success rate alumni club and excellent job placement record.
    • Level up your career in the growing Digital Marketing industry with our widely trusted and recognised Digital Marketing Training Certification.
    • Acquire the skills to effectively market your own business or products.
    • Develop in-demand skills to remain competitive in the digital age.
    • Gain access to the latest trends and best practices in Digital Marketing.
    • Learn in a collaborative and encouraging environment.
    • You will get to present your knowledge on different forums related to the Digital Marketing Training Course.
    • Along with the regular curriculum, you will gain valuable insights about the industry from experts as a guest lecturer.
    • Supporting trainers alongside Senior Trainers in providing personalised assistance throughout the course.
    • Learn beyond Digital Marketing. We also cover CV building, LinkedIn profile optimization, and interview skills to ensure you're career-ready.
    • One of the leading, widely recognised, and Best Digital Marketing Training Institute in Nepal.

Course overview

We have designed and curated our comprehensive course and curriculum for Digital Marketing Training in Nepal so that you will have the skills necessary to thrive in the contemporary digital world. A comprehensive understanding of fundamental elements of Digital Marketing Courses including SEO, SMM, and PPC, will be gained. Additionally, advanced techniques for email marketing, content marketing, and website analytics for data-driven marketing will be learned. Our Digital Marketing Course offers both theoretical understanding and practical experience through the use of real projects, case studies, and practical exercises. You'll learn how to plan effective digital marketing campaigns, monitor their outcomes, and optimize return on investment. Whether you're a recent graduate hoping to go into Digital Marketing or a seasoned marketing expert trying to expand your skill set, our Digital Marketing training program will help you reach your objectives. Our Digital Marketing Course will assist you in achieving your goals, whether you're a fresh graduate looking to enter the field of digital marketing or an experienced marketing professional looking to broaden your skill set.

Career Opportunities After Digital Marketing Training

You'll have a thorough understanding of Digital Marketing after finishing this course. With this level of understanding, you'll be able to consider many career options related to Digital Marketing after taking Digital Marketing classes. And few of the several possible roles consist of:

  • Digital Marketing Specialist: Managing different campaigns and platforms for digital marketing.
  • Social Media Manager: The duties of a social media manager include content creation, audience engagement, and platform management.
  • SEO Specialist: Enhancing websites to raise their organic traffic and search engine rankings.
  • Expert in Content Marketing: Creating and executing engaging content strategies to attract and retain visitors.
  • PPC Specialist: In charge of social media and search engine paid advertising campaigns.
  • Specialist in Email Marketing: Developing and carrying out email programs to nurture leads and increase conversions.
  • Web Analyst: Data analysis on websites to gauge performance and spot areas for improvement.
  • Digital Marketing Manager: In charge of organizing and directing campaigns and a team of digital marketers.
  • Freelance Digital Marketer: Providing clients with project-based digital marketing services.

The field of Digital Marketing is constantly changing and evolving, which offers chances for lifelong learning and professional development. By honing your abilities in this fast-paced field, you can put yourself up as a valuable resource for any company or individual looking for a knowledgeable and expert digital marketer. 


Teaching Methodology

  • Handful of assignments, tutorials and tests for each chapter.
  • Periodic feedback from the Trainer to all the trainees.
  • During the Digital Marketing Classes, regular provision of assignments, evaluations, and mentorship are provided after the completion of each topic.
  • Support trainers in providing personalised assistance alongside Senior Trainers.
  • Each trainee needs to do a presentation and assignments for the Digital Marketing Training Certification taking assistance from the trainer whenever required.
  • Trainees can take this Digital Marketing Course Online and physically.


Prerequisites

  • Good command of English Language both reading and writing.
  • Good knowledge of computers, Software, and Social Platforms like Facebook, Instagram, LinkedIn etc.
  • Basic knowledge of Digital Marketing and Content Writing would be a plus point.
  • Understanding of software and Software installation.

Course content

courses | 2 Months

Introduction DIGITAL MARKETING

  • Importance Of Digital Marketing
  • How did Internet Marketing work?
  • Traditional Vs. Digital Marketing
  • Types of Digital Marketing
  • Increasing Visibility
  • Visitors’ Engagement
  • Bringing Targeted Traffic
  • Lead Generation

Analysis and Keyword Research

  • Market Research
  • Keyword Research and Analysis
  • Types of Keywords
  • Tools Used For Keyword Research
  • Localized Keyword Research
  • Competitor Website Keyword Analysis
  • Choosing Right Keywords to the Project

Search Engine Optimization (SEO)

  • SEO Fundamentals & Concepts
  • Understanding the SERP Google Processing
  • Indexing
  • Crawling

On Page Optimization

  • Meta Data Optimization
  • URL Optimization
  • Internal Linking
  • Canonical Implementation
  • H1, H2, H3 Tags Optimization
  • Image Optimization
  • Landing Page Optimization
  • Creating XML Sitemap Robot.txt

Off Page Optimization

  • Link Building: Earning backlinks from high-quality websites.
  • Social Media Marketing: Promoting content and website on social media platforms.
  • Content Marketing: Creating valuable content to attract links naturally.
  • Brand Building: Increasing brand awareness and trust to encourage backlinks. 
  • Public Relations (PR): Securing positive press mentions with backlinks.

Workflows

  • Link Building Tips & Techniques
  • White Hat and Black Hat SEO
  • Alexa Rank, Domain
  • Link Acquisition Techniques
  • Directory Submission
  • Social Bookmarking Submission
  • Search Engine Submission
  • Web 2.0 Submission
  • Article Submission
  • Image Submission
  • Video Submission
  • Forum Submission
  • PPT Submission
  • PDF Submission
  • Classified Submission
  • Business Listing
  • Blog Commenting
  • Citations
  • Profile link creations
  • Infographics Submission

SEO Updated and Analysis

  • Google Panda
  • Penguin
  • Humming Bird Algorithm
  • Google Penalties
  • SEO Tools For Website Analysis
  • Competitor Website Analysis and Backlinks
  • Backlinks Tracking, Monitoring

Local Business & Google Mapping

  • Creating Local Listing In Search Engine
  • Google Places Setup
  • Search Engine Visibility Reports
  • Verification of Listing
  • Google Reviews

Google Adwords or Pay Per Click Marketing (SEM)

  • Google Adwords
  • Introduction To Online Advertising
  • Adwords Account and Campaign Basics
  • Adwords Targeting and Placement
  • Adwords Bidding and Budgeting
  • Adwords Tools

Social Media Optimization (SMO)
  • Social Media Optimization
  • Introduction to Social Media Networks
  • Types of Social Media Websites
  • Social Media Optimization Concepts
  • Facebook, Google+, LinkedIn,YouTube, Pinterest, Hashtags
  • Image Optimization
Social Media Marketing (SMM)

  • Facebook Optimization
  • Fan Page Vs Profile Vs Group
  • Creating Facebook Page for Business
  • Increasing Fans and Doing Marketing
  • Facebook Analytics
  • Creating Advertising Campaigns
  • Payment Modes

Introduction to Twitter

  • Creating Strong Profiles on Twitter
  • Followers, ReTweets, Clicks
  • Conversions, HashTags

LinkedIn Optimization

  • What is LinkedIn?
  • Individual Profile Vs. Company Profile
  • Branding on LinkedIn
  • Marketing on LinkedIn Groups

Google Plus

  • Tools & Techniques
  • Google + Groups
  • Google Plus for Businesses

Google Web Analytics

  • Getting Started with Google Analytics
  • Navigating Google Analytics
  • Real-Time Monitoring
  • Audience
  • Live Data
  • Demographics

Webmaster Tools

  • Adding site and verification
  • Setting Geo-target location
  • Search Queries Analysis
  • Filtering Search Queries
  • External Links report
  • Crawls Stats and Errors
  • Sitemaps
  • Text and Links Removal

Project Work

  • Project Work
  • Project Evaluation and Feedback
  • Deploying Project

Building Website Using WordPress

  • WordPress Fundamentals
  • Design and Customization
  • Digital Marketing Integration
  • Security and Maintenance

Frequently asked questions on this course

Can I learn Digital Marketing online in Nepal?

Yes, you can learn Digital Marketing online in Nepal. TechAxis provides both online and physical Digital Marketing Training Classes with hands-on experience and networking opportunities.

Can I get a job after completing Digital Marketing Training in Nepal?

Nepal has a growing demand for digital marketers. TechAxis Digital Marketing Training boosts job prospects with both theoretical and practical learning experience and helps you to build a strong portfolio and network with industry experts.

Can I start my own Digital Marketing business after completing Digital Marketing Training in Nepal?

Yes, with our comprehensive and well-structured Digital Marketing Training course curriculum, you can start your own Digital Marketing business. Learn the skills, build a network, and create a solid business plan to succeed.

Is Digital Marketing a good career?

Yes, Digital Marketing offers exciting career opportunities. With high demand and diverse roles, it's a dynamic field with excellent growth potential.

What is the salary of a Digital Marketer?

The range of Digital Marketing Salaries in Nepal varies depending on your experience and skills. The average Digital Marketing Professional salary in Nepal ranges between NPR 30,000 to NPR 80,000 per month.

What is the minimum qualification for a Digital Marketing Training Course?

No specific qualifications are required for Digital Marketing Training. Basic computer and internet knowledge is helpful. Professionals come from various backgrounds including business, marketing, IT, and humanities.

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