Course overview
With this course, you can understand the basics of Google Tag Manager and its interface. Step-by-step instructions on creating a GTM account and setting up your first container. An overview of the GTM dashboard, including tags, triggers, variables, and versions. In addition to the basics, you learn how to create and publish your first tag and use the previewing model to test your tags before publishing them.
- Setting up GTM: Starting up with a plan on how to set up and configure Google Analytics tags to track website and user traffic.
- Conversion tracking tags: Setting up conversion tracking tags for Google Ads and other platforms like Facebook Pixel to measure ad performance and build targeted audiences.
- Custom Event Tags: Learn how to create custom event tags to track specific actions on your websites which is important to your business.
- Tag Templates and Community Templates: Using the already built tag templates and community-contributed templates for popular marketing tools.
- Advanced Triggers and Variables: Understanding and implementing advanced trigger types and built-in and custom variables to enhance the performance of tags.
- Tag Sequencing: Ensuring tags work in the correct order to ensure accurate data collection.
Boost Your Digital Marketing Strategy
Businesses now rely heavily on Google Tag Manager to analyze website traffic, evaluate campaign effectiveness, and improve user experiences. GTM helps local businesses track every step of the customer from product views to completed transactions and provides data that helps them improve their marketing and sales optimization. With the help of this course, you could be using GTM for lead generation and also by studying such real-world cases for your growth. Companies use these tools to make data-driven choices and customize their marketing campaigns. By mastering tools like GTM, you put yourself in a seat where you are demanded by many Global & Nepali businesses.
- Cross-Border Tracking & Compliance: In this module, you will learn best practices for managing the data collection from your container while at the same time respecting privacy regulations in Nepal and internationally. With practical examples that will illustrate how to navigate the complexities of cross-border data transfer and the steps to secure user consent effectively.
- GTM for E-commerce Success: This focuses on mastering GTM techniques specifically for e-commerce businesses with the learning of how to implement product tracking and deploy remarketing strategies. These skills are important for optimizing online business performance, improving customer experience, and increasing sales. The course will include hands-on exercises and case studies from e-commerce businesses to provide insights.
- A/B testing & Personalization with GTM: Explore the setting up of GTM and running A/B tests on various website elements to determine the best designs and content for the audience. Additionally, this will demonstrate how personalizing user experience strategies can be applied to achieve better user engagement and conversion rates.
Become a Google Tag Manager Pro:
Turn into a Google Tag Manager expert with in-depth training meant to give you cutting-edge tag management abilities. This course will teach you how to use GTM to improve website performance and analytics, covering everything from simple configurations to complex implementations.
- GTM for Developers & Marketers: This course is designed with lessons specific to the skill sets of both developers and marketers. Marketers concentrate on utilizing GTM for audience segmentation, campaign monitoring, and conversion optimization while developers learn how to apply and modify tags using sophisticated code and approaches.
- Advanced Troubleshooting & Debugging: Find out how to fix typical GTM problems and make sure your tags are firing properly. To ensure that your tags deliver correct data and insights, this topic covers a variety of debugging tools and approaches that help you rapidly detect and fix issues.
- Workplace Management & Version Control: With the appropriate use of GTM, you could understand best practices for managing the GTM workspace, collaborating with teams, and maintaining control of your tags. By mastering these practices, you can ensure a streamlined and collaborative GTM workflow.
- Staying Up-to-Date with GTM: Find resources to keep up with the most recent GTM upgrades and industry best practices. This module will direct you to reliable information sources, such as government publications, trade journals, discussion boards, and Internet communities. Keeping up with GTM developments will enable you to use the newest features and methods in your projects and develop your abilities over time.
Teaching Methodology
- Handful of assignments, tutorials, and lab tests of each chapter.
- Periodic feedback from the Trainer and Trainee and the required changes as necessary.
- Each trainee needs to develop a demo application on their own, taking assistance from the trainer whenever required.
Prerequisites
- Good command of English language
- Basic Understanding of SEO is a plus.
- Good knowledge of computers, Software, and Social platforms like Facebook, Instagram, LinkedIn, etc.
- Understanding of software and Software installation.
Empower Your Business with Google Tag Manager! Enroll today with TechAxis to get the Best Google Tag Manager Training in Nepal and take control of your marketing data!
Start Tagging Like A Pro Today!!
