Google Ads is a product that you can use to promote your business and sell products and services online that appear on Google’s search engine and other Google-owned applications. In today’s world, Google ads ensure that your advertisement appears when potential customers search for the keywords relating to your product or service. Google Ads uses various kinds of tools and techniques to operate its advertisement platform, understanding such tools and techniques assures that your ad is placed right where you want it to be seen and with such comprehensive understanding you can achieve marketing success for your business. In the pay-per-click (PPC) Internet advertising model, marketers are charged a fee each time a click is made on their advertisement. It's a method of purchasing website visits as opposed to trying to obtain them naturally. Nepal’s market has taken its direction toward the digital trend of marketing and advertisement, and to equip yourself with the right skillsets on Google ads is to place yourself above the rest.